Why is Instagram asking for my birthday?

If you’ve ever been asked to provide your birthday when signing up for an Instagram account, you may have been wondering why this information is necessary. After all, it doesn’t seem to be relevant to the services provided by the platform. Let’s take a closer look at why Instagram needs this information and how it helps protect both users and content creators alike.

Why is Instagram asking for my birthday?

Why is Instagram asking for my birthday

Age Restrictions

The most obvious reason that Instagram requires users to provide their birthdates is to make sure they meet the platform’s minimum age requirement of 13 years old. By asking users to input their birthdates during sign-up, Instagram can ensure that only users above a certain age are able to create an account and access its services. This helps ensure that kids aren’t exposed to inappropriate content on the platform and protects young minds from potential online predators.

Content Appropriateness

Another reason why Instagram asks for your birthday is so that it can tailor its content according to your age. For example, if you’re younger than 18, you won’t be served ads with alcohol or tobacco products since these are restricted from targeting minors in many countries around the world. Your birthdate also helps ensure that the kind of content displayed on your feed is appropriate for someone your age.

Data Protection Laws

Finally, requiring users to enter their birthdates helps Instagram comply with data protection laws such as COPPA (Children’s Online Privacy Protection Act). This law was passed in 1998 and requires websites and apps which collect personal information from children under 13 years old to get parental consent before doing so. Asking users for their birthdates allows Instagram to verify whether or not they meet this requirement.


By now it should be clear why Instagram requires users to provide their birthdate when signing up — it’s all about protecting user privacy and making sure everyone stays safe while using the platform! While having another piece of personal information stored by a social network might not seem ideal, it does help keep inappropriate content away from minors and ensures every user has access only to material suitable for them based on their age group. Ultimately, these measures help make sure everyone can enjoy using Instagram without worrying about encountering something unsavory!